Gallery: Students gain insider access to graduate’s marketing agency, Iris
Co-Founder of marketing agency Iris Worldwide and University of Liverpool graduate Ian Millner welcomed Marketing students to the organisation's headquarters in London recently. This visit provided an invaluable opportunity for the University's students to explore the marketing industry, gain practical insights and network with professionals.
The day commenced with an introduction to Iris, setting the stage for an engaging and informative experience. Students then took part in a series of workshops focused on key areas such as client leadership, creative, and design strategy, offering hands-on learning and industry knowledge. A key highlight was an interactive Q&A session with Ian Millner, where he shared valuable perspectives and expertise. The event concluded with a networking session, allowing students to connect and build meaningful industry relationships.
CEO of Iris, Ian Milner said: “It’s a pleasure to continue our work with the University of Liverpool and host students at our London headquarters. As an agency, we’re passionate about inspiring the next generation of marketing talent and providing them with real-world industry insights. We hope the experience sparked new ideas and ambitions for their future careers.”
Chloe Snaith, a final-year marketing student, reflected on the experience, she said: “What a trip to be a part of. It was great to spend last week in London getting to know valuable insights and see marketing brought to life.”
Farah Cheema, also a final-year marketing student shared her thoughts, she said: “This trip has given me new perspectives, connections, and memories. As I approach graduation this summer, I’m excited to apply these learnings and experiences to the next chapter of my career.”
Dr Cathy McGouran, Senior Lecturer and Associate Professor in Marketing at the University of Liverpool Management School, reflected on the trip, she said: “Our recent University of Liverpool Management School BA Marketing Study Trip to London was a fantastic opportunity for students to see marketing and retailing in action. At Iris, students gained valuable insights into agency life and learned how creative ideas are developed for major global brands. We had a fantastic time, and the students gained so much from the experience and really appreciated the opportunity to see how an agency operates in practice.”
A group of students participated in an Instagram takeover, sharing their experiences of the day with our global alumni community through photos, videos, and Q&A sessions. To stay up to date with other events and alumni stories visit the alumni Instagram.
A huge thank you to Iris and Ian for their time, expertise, and hospitality, and to our students for their enthusiasm and professionalism in representing the University on the trip.
How you can get involved
Our alumni play a vital role in enhancing student employability by generously opening their workplaces for placements, internships, and workplace visits. If this is something you'd be interesting in providing, please do get in touch with us at: alumni@liverpool.ac.uk.