Danielle graduated with a Law degree, collecting the University of Liverpool Law School Graduate of the Year award along the way. She went on to complete a legal practice course at The College of Law in Chester before taking a training contract with a commercial law firm in Manchester.
Specialising in employment law, Danielle took a role as an employment solicitor at Community Integrated Care, one of the country’s largest care providers. It was in this role that she would transition her career into communications.
“She found that her incredible strategic and communications skills could be applied more effectively in new fields - marketing, communications, and internal communications,” says fellow graduate and former colleague John Hughes.
“People often ask me how I was able to make the move from law to communications” said Danielle. “Honestly, I attribute a lot of that to my education. My degree, and subsequent postgraduate qualification, supported me to develop a really wide and diverse range of skills, many of which lend themselves perfectly to a career in communications.”
In particular, Danielle has been praised for her development of internal communications. John says: “Danielle has pioneered the emerging field of internal communications, with her innovative methods featuring in prestigious journals, conferences and publications. In the past few years she has collected an unprecedented nine top accolades from the Institute of Internal Communications and the Chartered Institute of Public Relations, including Team of the Year honours and the sector’s highest - the ‘Grand Prix Award’.
“Internal communications is an area I feel extremely passionate about” says Danielle. “I think all too often businesses overlook the importance of engaging meaningfully with their workforce, ensuring that people feel recognised and valued and have a clear sense of purpose and direction.”