How Blockchain and Privacy Concerns are Changing Digital Marketing

Start time: 13:00 / End time: 14:00 / Date: 07 Mar 2019 / Venue: Online

Open to: Any UOL students / Any UOL staff / Any potential undergraduate students / Any potential postgraduate students / Any potential international students / University of Liverpool Alumni / Business/industry / General Public

Type: Other

Cost: Free

Contact: For more information contact Jayne Murphy at jayne.murphy@liverpool.ac.uk

Website: https://attendee.gotowebinar.com/register/7370572194660203010


About the event

In this webinar, Liverpool alumnus Tim Butler (Business Economics 1994), Managing Director of Innovation Visual, will explore the environment that digital marketing currently operates in and how the potential for seismic shifts in what works is lurking just around the corner.

There is value in people’s private data and people are waking up to this. Consumers, regulators and pioneering tech start-ups are all looking at how the big players like Google and Facebook are exploiting personal information for corporate profits under the guise of more relevant advertising. On the horizon are technologies and attitudes that if adopted by the majority will force radical change in the ways digital marketeers target and communicate with consumers online.

Tim has previously hosted Voice Search: Its growth and Impact on Marketing and A Career in Digital Marketing – The Future’s Bright.

BOOK NOW: https://attendee.gotowebinar.com/register/7370572194660203010

Add this event to my calendar

(?)

When you click on "Add this event to my calendar" your browser will download an ics file.

Microsoft Outlook: Download the file, then you may be able to click on "Save & Close" to save it to your calendar. If that doesn't work go into Outlook, click on the File tab, then on Open, then Import. Select "Import an iCalendar (.ic or vCalendar file (.vcs)" then click on Next. Find the .ics file and click on OK.

Google Calendar: download the file, then go into your calendar. On the right where it says "Other calendars" click on the arrow icon and then click on Import calendar. Click on Browse and select the .ics file, then click on Import.

Apple Calendar: download the file, then you can either drag it to Calendar or import the file by going to File > Import > Import and choosing the .ics file.